The hardcover coffee-table book on the art of J. C. Leyendecker. With over 200 b&w illustrations and 64 color plates. "His arrow collar ads epitomized the Great Gatsby look that is as popular now as it was in the twenties. The impact of Leyendecker's Arrow Collar Man on the public's imagination was like that of a movie star: "In one month the Arrow Man received 17,000 fan letters, gifts, marriage proposals and notes threatening suicide- a deluge surpassing even Rudolph Valentino's mail at the star's apex." His 322 SATURDAY EVENING POST covers, painted between 1899 and 1943, set the style for the magazine and for the era. The New Year's Baby- now a symbol that every American recognizes- first appeared on Leyendecker's New Year's POST cover of 1906..." NOTE: lacking dust jacket. Attractive thick-weave cloth boards a bit sunned and dusty.